Inhalt&Form welcomes Melectronics offspring
Melectronics is opening its newest store at the Glattzentrum in Wallisellen from May 31 through June 2. To ensure that as many curious visitors as possible come to check out the newest addition, Inhalt&Form is launching a multichannel campaign in the Zurich region.
For the opening campaign, Inhalt&Form is putting together an advertising package consisting of advertisements, posters, TV commercials, radio spots, streetcar signage, megaposters, mailings, façade posters, POS material, promotions and online measures to welcome the new addition to the Melectronics family.
Responsible at Melectronics: Patrick Marti (Store Manager melectronics), Janine Rigg (Project Manager Market Development). Responsible at Genossenschaft Migros Zurich: Manfred Vogt (Head of the melectronics division), Evelyn Baumann (Head of Advertising). Responsible for content&form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (text), Nicolas Stark, Jan Löchler (graphics), Simon Wick (3D animation), Jürg Meyer, Sara Grieb and Vera Fetz (consulting), sound: Jingle Jungle.
