Last but not least: The idea with the unpublished idea
Now that's a great idea: a marketplace for unpublished ideas, concepts, and campaigns—Unseenideas.com went live in beta on May 23.
Many creatives and agencies will be familiar with it: A client calls and you are invited to a pitch. What follows is the conception and development of a strategy, research and market research, resulting in an elaborate and expensive presentation. And most creatives and agencies are also familiar with this: the client chooses someone else - the pitch is lost, often leaving behind good ideas and concepts, a lot of know-how about the market, the competitors, the target group and a lot of paper and data waste. Not forgetting, of course, the stupid feeling of having invested time and money unnecessarily.
This should now come to an end: Unseenideas.com makes it possible to make these supposedly "lost" presentations available to other potential interested parties - as a second or further use, so to speak. The business model envisages that the creatives who post their ideas take out a monthly subscription according to the size of their agency in order to be able to "play along" properly. Potential customers can choose between a monthly membership and an annual subscription. During the beta phase, which lasts six months, Unseenideas is free of charge.
Incidentally, the operators of the portal are still looking for more agencies who would like to upload their ideas, concepts and campaigns - and if you want to know exactly how it works, watch the following video:
