Scholz & Friends Zurich: Campaign for Emmi Energy Milk realized
The new campaign for Emmi Energy Milk is now live in German-speaking and French-speaking Switzerland. With the tagline «Power for you,» Scholz & Friends Zurich aims to position the product as a power snack among milk-based beverages.
In the poster campaign, which consists of four subjects, this promise is repeatedly highlighted by pointed product headlines, the agency said in a statement. The energy contained in the product can also be experienced virtually as part of the campaign. For the participation in the Facebook promotion under Powerlike.ch conventional "liken" was not enough. Participants had to prove that they could keep up with Emmi Energy Milk in the "Powerliken" competition. By using the motion sensor technology of various smartphones, the "power-like" is achieved by mobile, with participants shaking their smartphones vigorously and long enough.
The orchestrated campaign, for which Scholz & Friends Zurich developed a brand website and Facebook fan page in addition to F200 posters, streetcar hanging boxes and online promotion, is complemented by Youtube channel, Facebook, mobile ads and an e-newsletter. The campaign will be in place until June 15.
Responsible at Emmi Energy Milk: Nicole Grond (Marketing Manager), Veronica Hilti (Group Brand Manager), Sarah Villani (Junior Brand Manager). Responsible at Scholz & Friends Zurich: Christian Sommer, Alexander Ardelean (CD), Ivo Hlavac, Cora Riegel, Caroline Breitenmoser, Martin Nagel (AD), Jan Kempter, Florian Ammann (text and concept), Mathias Rösch, Britta Hartleb, Carina Bullinger (consulting), Anne Schild, Martin Baumann, Karin Gartmann (production). Technical implementation: Pemedia, digital media agency (Ennepetal, NRW).
