Communication planners selected
This spring, 120 candidates from all over Switzerland—three more than last year—took the federal exam to become communication planners.
In Biel and Zurich, they took part in a total of 13 hours and 45 minutes of oral and written tests in the subjects of communication planning/integrated communication, media, production and advertising law/advertising management. Almost 70 percent of the candidates were successful. Compared to previous years, in which the rate was between 70 and 75 percent, this result is slightly below average. The best result with a final grade of 5.2 was achieved by Anja Speer from Zurich, followed by Andrea Schmid from Schüpfheim with a grade of 5.1. Third place with a final grade of 5.0 was shared by five graduates. Among them was Florie Maugeon from Geneva, who achieved the best result in French-speaking Switzerland.
The examination is organized by SW Schweizer Werbung and its sister association Publicité Suisse PS on behalf of the Federal Office for Professional Education and Technology OPET. The graduation ceremonies for the newly crowned communication planners will take place on July 5 in French-speaking Switzerland and on July 6 in Zurich.
