Sport.ch relies on Adello

Sport.ch According to a press release issued Wednesday, the site is Switzerland’s largest independent sports portal, with 1.6 million visits per month. The web apps for iPhone and Android account for a steadily growing share of that traffic; soccer and ice hockey events, in particular, are increasingly being followed on the go.

Sport.ch is now relying on Adello for its mobile marketing. For ad management, the company is using Smart Ad Server technology, distributed in Switzerland by Adello, which supports not only standard IAB formats but also various rich media formats such as traveling ads and video layer ads.