CR Basel: Posters created for lower healthcare costs
CR Basel has created a nationwide poster campaign for Mepha. The message: Ask your doctor or pharmacist about Mepha generic drugs.
While healthcare expenditure in Switzerland is rising steadily, there are more than 140 effective, inexpensive medicines available in the form of Mepha generics to counteract this trend. This is also pointed out by the nationwide poster campaign designed by CR Basel for Mepha, which culminates in the specific request to always inquire about low-cost alternatives. Or: Ask your doctor or pharmacist about Mepha generics.
Responsible at Mepha: Andreas Bosshard (CEO), Christoph Herzog (Head Corporate Communications). Responsible at CR Basel: Gabriel Heuberger (CD) Philipp Kropf (AD), Philipp Schweizer (text), Monika Wüthrich, Peter Frey (consulting).
