Claudia Lässer moves from SSF to Teleclub Sport
The managing director of Swiss sports television SSF is moving to the Teleclub Sport team this summer in a senior position.
The 35-year-old sports and media manager will be head of sports programming at Teleclub and also deputy to head of sports Roger Feiner, and will be responsible for Teleclub's sports content. Lässer has several years of experience in the development, conceptualization and implementation of TV formats and has hosted various TV programs in the sports sector and in entertainment, according to a statement on Wednesday. As part of Teleclub Sport broadcasts, she will host the Raiffeisen Super League soccer studios, among others, and will also focus on the continuous development of sports content.
This step to Teleclub is a logical development of her career, says Lässer. She is very much looking forward to the new challenge in a dynamic environment.
Setback for SSF
For SSF, their termination means another setback. In January, according to SDA, the station announced that its reach was too small for a full program and that it was therefore focusing on a new concept. The plan was to focus on an app strategy and Internet distribution starting in the spring. This would make production and distribution cheaper than the previous TV concept. In view of the new concept, about 10 employees were laid off. Currently, seven people are still working at SSF. When asked by SDA, no one wanted to answer what Lässer's departure means for the station and the implementation of the online strategy.
Already in February, the founders and main investors Peter Weigelt and Giorgio Behr left the company. According to the commercial register, the investors who left on February 27 were also members of SSF's board of directors. They were replaced, among others, by editorial director Lässer herself.
Main problem: Low market share
SSF's main problem is its low market share. Only during finals or similar sporting highlights does the station achieve market shares of around 7 percent. On average, however, the Zurich-based sports station does not manage more than 0.2 percent.
SSF has been on the air since July 2009 and initially had to fight for a place on Cablecom's cable network. It was not until 2010 that the federal government decreed that Cablecom had to include the station in the analog cable network. SSF replaced the German station Sport 1, formerly DSF, on the network.
