Notch Interactive: For those who are looking for something very specific
Through an interdisciplinary campaign, Notch Interactive is promoting throughout Switzerland the fact that Tel.search.ch always provides the best search results when you're looking for something very specific in a particular location.
The campaign focuses on the application of the service and people who use it. On the posters, advertisements and web banners, the viewer encounters people such as a grim rocker, a sleepy young man, a little girl and even a dog, all looking for something very specific. The TV spot also features a situation taken from real life. Thus, two young fathers learn quite directly and surprisingly how tel.search.ch can be a useful help in everyday life.
The new campaign will be deployed in all parts of the country by means of TV commercials, TV sponsorship and web banners. Ads and posters will be location-based, so that the places on the subjects match the advertising appearances and locations geographically.
Responsible at Search.ch: Stephan Obwegeser (CEO), Jasna Smojvir (Head of Marketing), Michael Bachmann (Junior Art Director), Sandra Sidler (Senior Project Manager), Chantal Berger (Project Manager). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Martin Pfeiffer (concept, producing), Jeff Gerber (creative direction), Marco Klein (art direction), David Elmiger (concept, text), Marina Sancho Vila (design), Mathias Tanner (group account director), Sandro Müller (consulting). Film production: Florian Meimberg (director), Zeitsprung Commercial, Cologne (production). Paolo Emmanuele (photography), Stephan Riederer (image editing), Detail (lithography), Mediatonic (media).
