Futurecom: 5 euros for a smile
Futurecom has launched a digital fundraising campaign for Colgate Komplett. The campaign centers on the idea of "giving your smile for a smile.
Colgate Komplett launched the campaign in cooperation with Red Nose Day. For every smile that users upload to Colgate's website, the company donates 5 euros to children in need - a "Smile-o-Meter" provides ongoing information about the current donation status. Colgate-Palmolive Germany commissioned Futurecom to implement the digital fundraising campaign.
Responsible at Colgate-Palmolive, Germany: Dennis Neckel (Product Manager Oral Care), Gabriele Schelwies (Integrated Communications & eBusiness Manager). Responsible at Futurecom (Y&R Group): Thomas Engeli (ECD), Sandro Kümin (AD), Vincent Schaublin (graphics), Dieter Boller (text), Nina Remmers (consulting), Rigobert Mihle (IT).
