Euro RSCG Zurich: Uncovering the dirty truth for Kulturama
Through June 24, a special exhibition at the interactive learning museum Kulturama lets visitors experience firsthand how Homo sapiens sapiens have practiced personal hygiene over the past 6,000 years. Euro RSCG Zurich designed an exhibition campaign for the event.
The posters are intended to make it clear that past times are sometimes all too readily glorified at the exhibition. Classic art paintings from different eras have been supplemented with unexpected additional information that allows us to take a look behind the beautiful exterior - motto: "The dirty truth".
The poster campaign can currently be seen in streetcars and at cultural poster sites in the city of Zurich.
Responsible at Kulturama: Claudia Rütsche (Museum Director). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (CD), Wolfgang Bark (text). Marietta Albinus (AD), Anne-Marie Pappas (graphics), Cara-Anne Specker, Suse Heinz (art buying). Images: Bridgeman Art. Consulting: Maria Ebnöther.
