Wirz Wietlisbach Dialog develops campaign for Swiss Post
Swiss Post is now processing all letters in Switzerland in a climate-neutral manner. In keeping with the environmental theme, green is the dominant color of Wirz’s new campaign.
Green teaser posters with just a headline are designed to attract the reader's interest in a friendly way and are broken up on other follow-up posters "The Swiss letter: Now 100% climate-neutral." are broken up. The aim is to convey the message quickly, clearly and forcefully, the agency said in a statement on Monday. The campaign supports Swiss Post's overall ecological commitment, which the Microsite credibly with facts and in-depth information.
Responsible at Swiss PostBernhard Salzmann. Responsible at Wirz Wietlisbach Dialog: Guido Wietlisbach (overall responsibility), Stefan Dätwyler (CD), Andres Osselmann (text), Olivier Kaelin (graphics), Nicolas Edelmann (consulting). Photo: Patrick Rohner. Media: Optimedia.
