Media Focus: Advertising expenditure up slightly in April

In April, the major distributors Migros and Coop came up trumps. With their advertising campaigns, they ensured that advertising pressure in the retail trade increased by 33.5 percent to 37 million Swiss francs. This was reported by the market research company Media Focus on Friday. The retail trade was thus the leading sector in terms of advertising.

Companies spent the most on TV advertising in April. The medium achieved a share of 31.7 percent, followed by daily and weekly newspapers. This accounted for 28.6 percent of advertising revenues.