37th General Meeting of the Art Directors Club Switzerland
During its 2011/2012 fiscal year, ADC Switzerland continued to pursue its policy of openness. As a result, a prominent guest juror participated in the ADC judging process in 2012: Daniel Freitag, co-founder and co-owner of the Freitag label.
At the General Meeting on May 15, 2012, the ADC Executive Committee, consisting of Markus Gut, Alexander Jaggy, Markus Ruf and Martin Spillmann, was able to look back on a successful year, according to a statement. The most important points at a glance:
The ADC Judging 2012
In the course of opening up ADC, a prominent guest juror took part in the judging again in 2012: Daniel Freitag, co-owner of the Freitag label.
Increase in submissions
ADC was able to report an increase of plus 13 percent in entries in 2012. A total of 92 more campaigns were submitted than in the previous year. The ADC jury judged a total of 850 campaigns in 13 categories.
The ADC Festschrift 2012
The ADC festival magazine is always unique: in 2012 it was called "Adcbelle" and had the look of Annabelle.
The ADC Sponsors
ADC would like to thank the following sponsors who not only demand good advertising, but also actively promote it with their commitment: Publisuisse is a Premium Partner of ADC, the Goldbach Group is a dual category sponsor, the Association of Swiss
Media (This can only be an advertisement), APG and Swiss Post are category sponsors.
The ADC Festival
The ADC Festival took place under the motto "World Class. Swiss made" at the Schiffbau in Zurich. For the first time, the gold awards were presented by celebrities who have themselves achieved outstanding creative achievements in various fields: Xavier Koller, Daniel and Markus Freitag, Andreas Vollenweider or Alfredo Häberli.
Promoting young talent: ADC/BSW Creative School
In the ADC/BSW creative school young people learn from leading creatives and strategists how to have and assess a good idea, how to sell it and then implement it, and how to prevent losing it in the final meters after all. The next course starts on August 30, 2012 and lasts until January 2013. Applications can still be submitted until July 11, 2012.
New: The ADC Client of the Month
Now, ADC not only honors the country's outstanding advertising once a year, but each month also recognizes a client who has long been responsible for such
stands up for. From May 2012, an interview conducted by independent journalist Adrian Schräder will appear in every issue of the trade magazine Persönlich.
The ADC finances
ADC was able to close with a small profit despite a difficult economic environment. Thanks to the commitment of the sponsors, the increased number of entries as well as the advertisements in the ADC festival magazine "Adcbelle".
The ADC Presidium
The honorary ADC presidency, consisting of Markus Gut, Alexander Jaggy, Markus Ruf and Martin Spillmann, was confirmed at the general meeting. As was the honorary board, consisting of Frank Bodin (Jury Chairman), Remy Fabrikant (Festival Organization and Sponsorship), and Philipp Skrabal (ADC/BSW Creative School).
