Last but not least: The "TV for everywhere
The "TV for everywhere" consists of a foldable retro TV, a screen that is also a voucher and a slot for the iPhone. A special edition will be produced during the European Championships.
The foldable TV is actually a half-cardboard flyer from Maxomedia and Teleboy. It can be folded into a retro TV by simply folding it. The TV screen on the flyer can be broken out and redeemed as a voucher for a "Teleboy Plus" trial subscription. Now just insert the iPhone into the slot provided and the "TV for everywhere" is ready.
The flyer advertises the three functions "Replay, Cloud and Download" that Teleboy now offers. Maxomedia is also promoting Teleboy's new offering with TV commercials and banners featuring subjects from the existing campaign. On its own platform, commercials and banners with logo animations advertise the switch to a paid subscription.
