Advico Y&R: Strong team supports Jörg Abderhalden
Swiss wrestling legend Jörg Abderhalden, as a Bifidus spokesperson, playfully points out that even he, as a strong man, sometimes needs a little help. For example, when it comes to his gut flora: «The new Bifidus drinks support the immune system, while the Bifidus yogurts aid digestion.».
Double-page ads were placed for the new products, which are currently available in various flavors, and highly successful sampling campaigns were carried out at various Swiss train stations.
Responsible at Migros Genossenschafts-Bund: Jürg Spring (Head of Brand/Label Management), Roman Küng (Senior Project Manager Brand/Label Management), Bettina Huwyler (Project Manager Brand/Label Management). Responsible Advico Young&Rubicam: Dominik Oberwiler (Creative Direction), Christoph Hänsli, Michael Gallmann (AD), Nora Angstmann (Graphics), Patrick Bucher (Text), Edi Walker, Tom Hubli (Consulting). Responsible at Allaccess: Rebecca Haug (Head of allaccess), Pamela Gemperle (Project Management).
