"Reload" of the NZZ Campus website
Following the launch of the «NZZ Campus» magazine in February, the new website is now going live. The site is being introduced with a campaign under the tagline «Reload.».
Advertisements, online advertising media and social media measures are used. The website is designed for use on computers, tablets and smartphones. Every day, the site features current reports, background information and student blogs about studying here and elsewhere, as well as all sorts of things about life outside the lecture hall, tips for starting a career and dossiers on special topics, according to an NZZ press release. The screen design has been adapted to the magazine. The editorial content is supplemented by prize draws, invitations to events and special offers. Podcasts and videos are still an integral part of the content concept.
