Goldbach Award 2012: The compass roses have been awarded
At the Goldbach Award Night at Kaufleuten in Zurich, the best cross-media and social media campaigns were honored with the Goldbach Award 2012.
A total of 41 works were submitted this year in the Crossmedia category. The expert jury, led by jury president Marco Taborelli, judged and discussed them in a two-stage process. The gold award went to the "IKEA - Opening Rothenburg" campaign by Wirz Werbung. Silver goes to Advico Young & Rubicam for "HEKS - Hilfe schenken". Bronze was awarded to "Terra Chips", also by Wirz Werbung, realized on behalf of Bischofszell Nahrungsmittel.
The expert jury in the Social Media category, chaired by jury president Leila Summa, evaluated a total of 14 entries. The following were awarded:
Gold for "Obermutten" by Jung von Matt/Limmat on behalf of Graubünden Ferien. Silver at this year's Goldbach Award goes for the second time to Advico Young & Rubicam and the "Zweifel Snacketti Onion Rings" campaign, which was implemented on behalf of Zweifel Pomy-Chips. Bronze goes to the campaign "Switzerland Tourism - Holidays without Internet", for which Spillmann/Felser/Leo Burnett and Shortcuts Agency were responsible.
With the same campaign, Spillmann/Felser/Leo Burnett and Shortcuts Agency also win the cross-category special prize "Best in Video," which was awarded for the first time this year. The second special prize "Best in Mobile" goes to the "Lenzerheide Wetterböcke" by Jung von Matt/Limmat, realized on behalf of Lenzerheide/Graubünden Ferien.
The awards are all available at Goldbachaward.ch to view.
> Winners list 1st part
> Winners list 2nd part
> A list of the winners can also be found in the current print edition of Werbewoche: Goldbach Award 2012 - the winners
> Goldbach Awards 2012: Shortlist
