Notch Interactive: Seven news platforms in one fell swoop
Notch Interactive is promoting Newsnet's offerings with a new campaign. Newsnet has seven different news platforms in its portfolio where advertisers can run ads simultaneously.
At the center of the campaign is a computer mouse connected to seven cables. Newsnet thus stands for an information network that offers marketers seven different advertising platforms at the click of a mouse, the agency wrote in a press release on Tuesday. The business-to-business campaign, which was developed and implemented by the creative team at Notch Interactive, will be placed using advertisements and banners in both German-speaking and French-speaking Switzerland.
Responsible at Newsnet: Denise Eggenberger (Deputy Head of Advertising Market and Marketing). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Martin Pfeiffer (conception, producing), Jeff Gerber (creative direction), Marco Klein (art direction), David Elmiger (conception, text), Marina Sancho Vila (design), Mathias Tanner (group account director), Anna-Katharina Höke (consulting), Detail AG (lithography), Paolo Emmanuele (photography), Stephan Riederer (image processing).
