TBWA\: Full moon espresso enjoyment at McDonald's
On the last full moon, May 6, 2012, McDonald's became the setting for a special promotion. Anyone who didn't want to or couldn't go to bed—or simply wanted to stay awake for any other reason—was treated to an espresso.
The wake-up drink was handed out free of charge between 20:42 (sunset) and 24:00. Posters and POP measures drew attention to this campaign. To be seen in a first phase in the Zurich area.
Responsible at McDonald's Switzerland: Thomas Truttmann (Marketing & Communications Director Switzerland & Head Sports Europe), Yvonne Maurer (Local Restaurant Marketing Manager). Responsible at TBWA\Zurich: Thomas Ammann, Benny Goldstein, Marcus Josty (Creative Direction), Barney Rees (Art Direction), Sven Oeschger (Client Unit Director), Guido Zehnder (Account Director), Christina Buergin (FFF).
