Four..: By bikers for bikers
The destination Flims Laax Falera is the subject of various blogs and other forms of user-generated content. The agency Four. from Zurich is using this form of authentic reporting for a new campaign.
Real quotes from the biker scene are shown at the center of the campaign. In combination with action-packed images, the aim is to create a campaign with a high level of credibility, according to a statement from the agency. The print subjects will appear in bike magazines such as Ride, Bike, Freeride, Mountainbike Rider, World of Mountain Biking, Mountain Bike and in themed specials, for example in the NZZ.
Responsible at Weisse Arena Group: Andreas Bärtsch (Executive Board, Marketing and Sales), Tobias Treichler (Marketing and Communications). Responsible at Four. Advertising agency: Björn Brinkmann, Philipp Sträuli (CD), Daniel Gerber (consulting), Claudio Hagmann (DTP). Photography: Gaudenz Danuser. Image processing: Sota.
