Comqed/Metzgerlehner: Campaign for PET Recycling Switzerland realized
Comqed and Metzgerlehner have launched a campaign for PET Recycling Switzerland designed to prove that there’s a PET box nearby whenever you need one. You just have to see it.
With a recycling rate of over 80% for PET bottles consumed at home, Switzerland is one of the world leaders. But far too many PET bottles still end up in the bin when people are out and about. Studies and surveys have shown this: Everyone wants to recycle correctly. But everyone also has an excuse: "Whenever I want to dispose of my PET bottle correctly on the go, there's no PET box nearby." Yet there are over 50,000 PET collection boxes in Switzerland.
By combining real-time gaming with mobile and online platforms, a mix is offered that is intended to reach the core target group of 15 to 35-year-olds. According to the press release, all others will be reached by the high density of teaser communication in the poster, print and online sectors alone.
Responsible at Comqed/Metzgerlehner, Erlenbach/ZH: Tomas Rozas (CD), Bettina Dührkoop (Strategy), Roman Steinacher (BGL), Anna-Lea Michael (Consulting), Philipp Stamm (AD), Mark Berger (Online), Ursula Trottmann (DTP), Mario Müller (Production). Image processing: Detail. Responsible at PET-Recycling Switzerland: Jean-Claude Würmli (Deputy Managing Director), Lukas Schumacher (Head of Marketing), Sabrina Wirz (Communications).
