Nestlé and APG|SGA Mega Poster take a break
With a 3D installation of a KitKat chocolate bar at the main train stations in Zurich and Lausanne, food company Nestlé and APG|SGA Mega Poster are encouraging passersby to take a break.
A three-dimensional Kitkat bar measuring 2.70 meters, integrated into a backlit Mega Poster, jumps out at passers-by in the train stations of Zurich and Lausanne. The latest APG|SGA Mega Poster project aims to whet the appetite for a break with the chocolate bar.
This form of advertising was developed in close cooperation with Nestlé and the media agency Optimedia. APG|SGA Mega Poster was in charge of project planning and coordination, while long-time partner Richnerstutz took care of production and installation. Various materials from metal, wood, canvas to LED were used. The implementation can be seen in Zurich and Lausanne until May 20.
