For the seventh time, News Aktuell is looking for the most exciting and original PR motifs of the past year. The competition is aimed at employees in communications departments, PR agencies and media outlets from the three-country region of Switzerland, Germany and Austria. Participants can submit their pictures until June 11, 2012 at Pr-picture-award.ch submit

In the summer, a six-member jury selects a shortlist of around 60 images from the material received. PR experts and media representatives then vote for the best PR picture of the year and seven category winners in a public vote. News Aktuell will announce the winners in mid-October.

The expert jury:
- Matthias Ackeret, Editor-in-Chief Personal
- Klemens Ganner, Managing Director, APA-Picture Desk
- Uwe Gottmann, Head of Picture Editing, 20 Minutes
- Sebastian Gülde, CvD, Magazine Press Spokesman
- Frank Schleicher, Product Manager Event Image Service, News aktuell
Ltd.
-Harald Schneider, Head of Picture Editing, APA
 

For the sixth time, News Aktuell is launching the search for the best PR image. The competition became known as the "OBS Awards." This year, the name has been changed to "PR Picture Award - The Best Photos of the Year," according to a News Aktuell release. Until June 10, media outlets and PR agencies from all over the German-speaking world can submit their outstanding images in six categories at Pr-picture-award.ch advertise. The Swiss media partner is the industry magazine Persönlich.

In the summer, a jury of six experts will select a shortlist of around 60 images from an expected total of more than 1,000 entries. All PR managers in Germany, Switzerland and Austria will then be able to select the PR image of the year online. The winner will be announced on November 1.

Participants can submit their images for the following categories:
Corporate Communications, Events and Campaigns, Product Photo, Portrait, NGO Photo and Tourism (as this year's special category).

The expert jury of the PR-Bild Award 2011 consists of the following journalists and PR experts:

- Matthias Ackeret, Editor-in-Chief of the Swiss communications magazine Persönlich
- Klemens Ganner, Managing Director, APA-PictureDesk
- Uwe Gottmann, Head of Picture Editing, 20 Minutes
- Sebastian Gülde, CvD, press spokesman
- Frank Schleicher, Product Manager OBS, News Current
- Harald Schneider, Head of Picture Editing, APA