Interactive print advertisements from Immoscout24 in Blick am Abend
Publicitas Publiconnect and Immoscout24 will launch a joint pilot program for interactive real estate ads on May 3, 2012.
With the Smart Ads Classified product from Publicitas Publiconnect, responsible for the marketing of interactive job and real estate advertisements, all real estate advertisements from Immoscout24 will be provided with digital interactions in the Blick am Abend (Zurich regional edition) every Thursday from May 3, 2012 during a three-month test phase. According to the press release, interested parties will be able to photograph the ImmoScout24 advertisements using a smartphone and the free "Shortcut" mobile application from technology company Kooaba and access all the information on the advertised houses and apartments with a single click.
