La Télé and Léman Bleu transfer online marketing to Romandie Network
Romandie Network, a company active in the Swiss online advertising market, announces that it has secured exclusive rights to place online advertisements on the websites of the two leading private television networks in French-speaking Switzerland.
These two new partnerships will make it possible to expand the premium offering in the display and in-stream video formats and to market new products to advertising customers, according to a press release issued on Wednesday.
Romandie Network also announces the launch of the "Romandie Vidéo Pool". This new offer consists of the sites Latele.ch, Lemanbleu.ch and Dailymotion.com. Advertisers can use this offer to communicate in both display and video format.
At the same time, "Mission Cross Média", the first French-language offering for three screens (TV-Web-Mobile), is launched on the market. The aim is to create greater potential area coverage and achieve a repeat of the original contacts.
