New Lgk: Campaign for Moonliner Continues
Last winter, Neue Lgk breathed new life into its long-running illustration campaign for the Moonliner night bus by launching a contest. Now the agency has continued the campaign.
Last winter, Bern's night owls were able to vote for one of the comic-strip party horrors to make it out into the real world. Now the voting winner Pinkie Palme is making nightlife in the Bern region unsafe as a costume character. And thus breathes real life into the Moonliner claim "We'll get you out of there". Her appearance at a total of ten parties will be linked to a photo vote: Partygoers can register for the gallery on Moonliner.ch with Pinkie, the most popular photos win prizes.
The campaign will be promoted regionally with posters, advertisements, streetcar hangers and banners. Pinkie's performance details and all party photos will also be distributed via Moonliner's Facebook profile and Partyguide.ch, the campaign's partner.
Responsible at the night line company Moonliner: Marc Jaussi (Managing Director), Patricia Bär (Project Management/Social Media Management). Responsible at the New Lgk: André Benker, Hans Tanner (CD), Andreas Szentkuti (text), Kerstin Berk (art direction), Miro Pfister, Matthias Guggisberg (graphics), Simon Lattmann (desktop) Sebastijan Horvat, Caroline Nagiel (consulting); Arte Fact (costume); Protagonist (programming).Caroline Nagiel (consulting); Arte Fact (costume); Protagonist (programming).
