Gemi: Overall market develops modestly
Offline electronic media almost across the board increased their advertising spending in March 2012. The overall market, however, showed modest growth.
As in the previous month, Adscreen is the fastest-growing electronic offline medium with an increase of 9 index points, reaching 456 (447) index points in March 2012, according to a press release issued on Thursday. TV increased its advertising pressure by 6 points with 600 (594) index points and radio by 5 points with 350 (345) index points. Teletext was the only electronic offline medium to suffer a loss of 2 points with 99 (101) index points. The Internet as an electronic online medium also lost a further 7 points with 666 (673) index points.
With 591 (586) index points, the electronic media are therefore experiencing an upswing overall, increasing by 5 points in March 2012. By contrast, the overall market developed modestly at 236 (235) index points.
