APG|SGA: New Head of KAM Business Intelligence
APG|SGA has restructured its Key Account Management organization. Effective May 1, 2012, Thomas Macho will take over as head of the newly established «KAM Business Intelligence» department.
The department is located at Key Account Management National in Zurich. With the new conception of the "KAM Business Intelligence" department, the company is strengthening its competence in the advertising market, APG|SGA said in a statement on Thursday. The focus of activities will be on the data-driven further development of industry and customer solutions and on simplifying access to out-of-home media. In a further step, the team is to develop cross-sector services and out-of-home offers.
