Coundco wins Camille Bloch online account
To mark its 70th anniversary, Ragusa is getting a fresh website and a social media campaign. CoundCo worked with communications agency By Heart to develop the online future for Camille Bloch.
In addition to the modernization of the umbrella brand and the product websites, the focus is also on the social media strategy. The product website Ragusa.ch was the first to be realized for Ragusa's 70th anniversary. The website focuses on the chocolate bar. Among other things, you can watch the current commercials with Lara Gut and view past campaigns. Promotions and the locations of the Ragusa trailer can also be found, as well as the history of the chocolate bar from its invention to the present day.
As part of the social media campaign, you can have your photo professionally taken at the Camille Bloch stand at the Muba, Bea and Comptoir trade fairs and send your birthday congratulations to Ragusa. The best 70 photos will be selected by voting on Facebook and on the website.
Responsible at Ragusa: Heinz Reber (Head of Marketing and Sales), David Sommerhalder (Brand Manager). Responsible at By Heart: Markus Bircher (Strategy), Hans Siegwart (Creative Direction), Martin Kurzbein (Art Direction), Cécile Schurtenberger (Account Direction). Responsible at Coundco: Florian Wieser (Strategy), Yamina Maanan (Project Management and Community Management), Jaromir Fuoli (Art Direction), Philipp Moser (Programming), Michèle Suter (Content Management and Social Analytics), Mirjam Gebhardt (Facebook Page).
