Last but not least: Roger Federer and the greatest little machine
The Publicis agency has released a new commercial featuring Roger Federer for Jura. The commercial is set on a coffee-themed tennis court.
To achieve this, a tennis court was built out of thousands of glasses filled with coffee, espresso, cappuccino, and latte macchiato. Or so it seems. During the filming of the TV commercial with Roger Federer, no fewer than 600 coffee glasses were filled and filmed. However, the coffee tennis court was then completed in post-production using the ENA Micro 9 One Touch. The commercial was created to promote Jura’s smallest model—the One-Touch cappuccino machine. It was featured on TV, in print, and online.
I wonder if Roger Federer can outshine George Clooney as a brand ambassador with his coffee mugs?
Responsible at Jura: Emanuel Probst (General Manager), Edward Charnaud (Head of Global Marketing), Meinrad Kofmel (Head of Communications & PR). Responsible at Publicis: Ralph Halder (CD), Bruce Roberts (AD), Albert Matzinger, Jan Krohn (Script), Esther Tabirri, Lena Jaggi (Consultants), Derya Derdiyok (TV Production), Andreas Hoffmann (Director), Jean Poisson (Cinematographer), Panam-Film GmbH (Production), Gravity (CGI), Kirschnermusic (Sound Design).
