TV commercial for Aida celebrates premiere
This week, the TV commercial for the La Perla Opera Festival will air for the first time on Tele Top, Swiss Television, and Tele Züri. This is part of an advertising campaign for the open-air production of *Aida*, which will take place from August 9 to 18, 2013, on the floating stage on Lake Pfäffikon.
Chloé Dudzik from Zurich portrays the Egyptian princess Aida against a breathtaking backdrop - in the desert of southern Turkey. Aida can be seen in equally breathtaking surroundings in August 2013. In the picturesque natural setting on the shores of Lake Pfäffikon, on the Seequai in Pfäffikon Zurich. The production was produced under the artistic direction of Sergio Fontana and with over 200 participants.
It is already being advertised on a corresponding scale: A ten-person team headed by Nicolas Vonlanthen from Silverspot Productions spent three days filming the 20-second commercial in southern Turkey. The commercial will now be broadcast around 600 times at prime TV times and is also available online at Festival-la-perla.ch and on Facebook can be seen. At the same time, the festival is being promoted with several measures, including full-page advertisements in the daily and Sunday press, F12 posters, flyers and radio spots.
Responsible at Festival La Perla: George Egloff (Managing Director/Owner), Luca Laezza (Head of Marketing). Responsible at Silverspot Productions: Remo Civatti, Nicolas Vonlanthen (overall responsibility/director), Flavia Terzer (head of marketing/administration), Samuel Hefti, Mustafa Sert (creative direction, TV production, direction, camera. Setting: Silverspot Productions.
