Marc Sway is brand ambassador for Yootea
With Marc Sway, the Zurich-based soft drink is receiving support in further expanding its brand awareness. The Swiss musician and Yootea have pledged their loyalty to each other for the next three years.
As part of the collaboration, Statement is designing an advertising campaign under the motto "I am yootea, are you?". In addition to an engagement at the Orange Cinemas 2012 in Zurich, Bern and Basel, this includes classic advertising measures and the odd guerrilla action to match the brand. The claim "I am yootea, are you?", which was specially developed for the campaign, is intended to sum up the philosophy of the cooperation: "Live consciously with yourself, your surroundings and your environment. Be cheerful and dare to do something in life again. You can only win."
