Valser mineral water uses voting for brand image
The local population of Vals has been invited to help shape the new brand identity of Valser Mineralwasser. The company has been inspired by the upcoming vote for the new Vals municipal council on May 4.
"We are taking up the theme of the vote and inviting the people of Vals to actively help shape the new brand image for Valser mineral water on Saturday, May 5, 2012. This will be seen and heard throughout Switzerland from August 1," says Philipp Häseli, Senior Brand Manager Valser. People aged 12 and over who live or have a second home in the municipality of Vals are invited to vote in a grassroots democratic ballot for the future theme tune of the new brand identity from three interpretations by Swiss music artist Christian Zehnder. The jingle with the most votes wins.
Following the vote, Valser Mineralquellen will be offering free food and drink for all those present.
