Coca Cola plans Internet music service
The U.S. beverage giant Coca-Cola plans to launch its own online music service. The company announced on Wednesday a partnership with the successful Swedish provider Spotify.
The Coca-Cola offer will be based on Spotify technology and will be integrated into the beverage giant's page on the social network Facebook, among others. Coca Cola emphasized that the company has always relied on music to reach its young customers throughout its 126-year history. In the 19th century, for example, the soft drink manufacturer was already publishing sheet music with its logo. In the heyday of radio, Coca Cola sponsored popular programs.
Spotify originates from Sweden and has recently become available in Germany and Switzerland. The service offers virtually unlimited access to music - provided you have an Internet connection. The basic version is free and ad-financed, for five euros (six francs) there is unlimited access from a computer, for ten euros also from a smartphone. (SDA/AFP)
