Publicitas Cinecom: Microsoft Switzerland now in the portfolio
Publicitas Cinecom, Publicitas' marketing organization for advertising space in Swiss movie theaters, has secured Microsoft Switzerland as a client for in-theater advertising.
From mid-April to mid-May 2012, a national cinema & online branding campaign will be promoting Windows Internet Explorer 9. The new Internet Explorer commercial marks the first time in a long time that Microsoft Switzerland has used cinema as a media medium, according to a press release from Publicitas Cinecom. The commercial, produced by Keith Rivers, winner of the "Mofilm" video competition at the Cannes Lions International Festival of Creativity 2011, lets viewers rediscover the web with the 9 version of the Microsoft browser.
Publicitas Cinecom is responsible for placing the campaign in cinemas in German and French-speaking Switzerland.
