Major differences
In early April, Wemf published the second edition of its Total Audience pilot study. For the first time, it reports on the total usage of print and online media based on daily usage. By Ueli Custer.
More than 5.8 million people aged 15 and over find out about current affairs every day. This is according to the KommTech study by Publica Data and IGEM. Almost 75 percent use a daily newspaper subscription for this purpose. A figure that has remained virtually unchanged for three years. However, the proportion of those who use the Internet for this purpose has risen. From around 49% to almost 63%. It remains unclear which websites they use to do this. And this is precisely where Total Audience 1.1 provides more precise information than the analysis published a year ago.
> Read the full article from the current Werbewoche print edition here.
