"Kreislauf 4+5" a foray through the creative Langstrassen district

Visitors are invited to discover the city's design district. For an entire weekend, stores, studios and showrooms located in Kreise 4 and 5 will open their doors and provide insight into the local creative scene and its work. Embedded in a metropolitan, heterogeneous environment with a charm all of its own, a design microcosm has recently emerged in Kreisen 4 and 5. In fact, the quarter has something to offer that neither the inner cities nor the shopping centers know: The cosmopolitanism of the Langstrassenviertel inspires local designers and gives room for new, compelling ideas.

A selection of these ideas will also be published this year in a guidebook in which all the important information about the "Circle 4+5" can be looked up. This year's accompanying publication, it should be revealed, interprets the creative districts of Kreis 4 and 5 as a colorful, lush jungle and guides Kreis runners unerringly to the most exciting stores and studios. These were portrayed for the sixth edition of the Kreis book by Zurich photographers Helve Leal (Kreis 4) and Nelly Rodriguez (Kreis 5).

All stores and studios participating in the project will now be marked with a QR code in addition to being listed in the Kreislauf book. This makes it quick and easy to call up coordinates, information and maps of the surroundings of your favorite store via cell phone.

This year, the Circular Weekend will once again be complemented by a varied supporting program. For the first time in 2012, design creators from another city will be guests: With their own showcase, Basel creatives will be present in the premises of the Architekturforum at Brauerstrasse 16. Product designers Rainer and Tobias Kyburz will show their work together with friends from the Basel design scene. The exhibition will be staged by the young scenographer Martina Ehleiter. The Basel Showcase is made possible and organized by the Initiative Kreativwirtschaft Basel IKB. For the second time, "la belle et les beaux" is presenting the special exhibition et/ou as part of the cycle 4+5 at the Starkart Gallery, this year on the theme of "fortuna". Here, fashion and art are taken out of their usual contexts and placed in a new context of meaning and contemplation. Kunstbulletin and the artist collective "Fool for April" also invite you to the Galerie Perla-Mode on Langstrasse, where art, music and drinks come together on the circulation weekend.

The initiator and organizer of "Kreislauf 4+5" is René Grüninger. The "Kreislauf 4+5" is supported, among others, by the PWG Foundation, the Zürcher Kantonalbank and the Office of Economic and Labor Affairs of the Canton of Zurich, Location Promotion. The media partner of the campaign is the Tages-Anzeiger. In addition, there is close cooperation with VBZ.