Unique: Fabulous for apple juice
The Swiss Fruit Association has commissioned the Küsnacht creative agency to develop a new national TV commercial for apple juice. Especially the younger target group, among whom apple juice enjoys great popularity, is to be confirmed in their consumption behavior.
True to the claim "Swiss apple juice works fabulously", which is well established among the Swiss population, a new story was developed. It centers on two young women in a pedalo who have inexplicable powers after drinking apple juice.
Responsible at Swiss Fruit Association: Bernadette Galliker (overall responsibility). Responsible at Unikat Kommunikationsagentur, Küsnacht: Daniel Meier (creation), Claudio Gentili (consulting). Film production: Wirz Fraefel Paal. Responsible for Marcello Schnyder production: Gaby Benz, Stefan Fraefel (director). Music / Sound Design: Jingle Jungle.
