WVC Communications implements image campaign for Clientis Group
After WVC won the Clientis Group’s account in a pitch, the agency developed three new themes for the image campaign. The campaign centers on visual storytelling.
The images are kept in black and white. The focus is on people and their activities and is thus intended to convey the message sustainably. The focus is on the messages "trust", "security" and "passion".
The image campaign is in use with immediate effect. Posters, advertisements, POS instruments and electronic media are used as advertising media.
Responsible at Clientis: Stefan Kaspar (Head of Corporate Communications Clientis), Philippe Haller (Head of Marketing Clientis Zürcher Regionalbank). Responsible at WVC: Kurt Wettstein (overall responsibility), Yves Seiler (consulting), Alexandra Barnes (DTP), Frank Schwarzbach (photography), Luigi G. Baretella (M&M Media Agency).
