SDA launches English-language service
For 100 years, the SDA has been distributing news in the three national languages: German, French, and Italian. In May 2012, the Swiss News Agency is breaking new ground by launching a service in English.
On weekdays, SDA provides customers who have subscribed to the English-language service with 15 to 20 Swiss-related news items a day in a test phase. Pictures can also be supplied on request. The new service is aimed at print media, Internet portals, screen services, airlines, airports, hotels, train stations, mountain railroads, transport offices, congress organizers, embassies and schools, as well as native English-speaking employees of international companies and organizations, SDA wrote on Tuesday.
The SDA reports in English can be supplemented with international reports. SDA distributes the English-language service of the Associated Press AP agency in Switzerland, which belongs to the German partner agency DAPD.
