Comqed: "Credit financing made to measure".
Comqed has launched a new advertising campaign for GE Money Bank. This is intended to highlight the bank's strong focus on its customers.
The subjects chosen for the new campaign visualize examples of different life situations for which GE Money Bank offers tailor-made financing. Life situations in which a need for financing can arise: A new addition to the family, a first home together or further professional training. The headline reinforces this core message, according to the campaign agency. The campaign is intended to position GE Money Bank as a provider of financing solutions that offers customized financing.
The campaign will be seen throughout Switzerland in advertisements, posters, direct marketing and online. The subjects will be visible on posters from May 7.
Responsible at Comqed: Bettina Dührkoop (strategy), Tomas Rozas (creative direction), Roman Steinacher (consulting), Roland Tännler (photos), Süsstrunk & Jericke (image processing). Responsible at GE Money Bank: Femi Macaulay (Chief Marketing Officer), Alexander Gier (Marketing Director), Marco Giardina (Brand & Marketing Communications Leader).
