SFLB: An entire cinema sings "Happy Birthday" for Sihlcity
To mark its 5th anniversary, the Zurich shopping center has drawn attention with a promotion: Anyone who sings «Happy Birthday» to Sihlcity will receive a discount or a gift.
On the web, in the Sihlcity stores, on the street - everywhere people sang for the birthday boy or girl. Even if you were sitting unsuspectingly in the cinema, you could sing something for yourself: A simple cinema spot promised free ice cream for everyone if the hall reached a certain volume. The promotion has become a huge success, SFLB said in a statement on Thursday.
Responsible at Sihlcity: Philipp Schoch (Center Manager), Mara Bonorand (Marketing and Communications). Responsible at Spillmann/Felser/Leo Burnett: Pablo Schencke, Johannes Raggio, Moritz Stillhard, Peter Brönnimann (creation), Isabelle Meier, Nadine Stüssi (consulting), Suzana Kovacevic (art buying), Ultra Images and Hastings (production cinema spot), cinematographer (Roni Ulmann FiftyFiftyFilm). Responsible at Compresso: Fridolin Stauffacher (Promotions), Eveline Hofstetter (Events), Irene Ñanculaf (Public Relations).
