The name "Tamedia Publications romandes" underlines the central position of the media in French-speaking Switzerland within the Tamedia media group, according to a press release. It stands for journalistic and organizational independence as well as regional roots.

The media of Tamedia Publications romandes include the daily newspapers 24 heures, Tribune de Genève, Le Matin and its news portals, the Sunday newspaper Le Matin Dimanche and the business magazine Bilan. Serge Reymond will remain Managing Director of Tamedia Publications romandes.

Edipub, the sales organization of Edipresse Suisse, will now also be known to its customers as "Tamedia Publications romandes - Werbemarkt". This step will also be implemented at company law level at the end of June. Edipub will merge with Tamedia Publications romandes on this date.
 

The choice of the name Tamedia Publications romandes is intended to highlight the central position of the media of Edipresse Suisse within the Tamedia media company, according to a statement on Monday. The addition "Publications romandes", which will also be reflected in the logo, simultaneously stands for the journalistic and organizational independence as well as the regional anchoring in French-speaking Switzerland.

By 2013, the legal company names will also be adapted to the new market presence. The previous company names Presse Publications, Edipresse Publications and Edipub will gradually be replaced by Tamedia Publications romandes, according to the statement. The rights to the previously used name Edipresse are held by Groupe Edipresse. Groupe Edipresse had granted Edipresse Suisse and Tamedia temporary rights of use as part of the merger of Swiss activities from 2009. The introduction of the new company name Tamedia Publications romandes is a direct consequence of these usage rights, which expire at the end of 2012. According to the announcement, the new name has no impact on the organization of the division under the management of Serge Reymond.