Advico Y&R : Print campaign realized for Migros grill products
Migros BBQ marinades make the grill a better place on earth. That’s the promise of the retailer’s new print ad, which stylizes the landmass in the UN logo—populated by people—into chicken drumsticks and chipolata sausages, garnished with olive branches.
Just in time for the start of the season, Migros is calling for people to unite peacefully around the barbecue again this year. The motif has been featured in selected print titles since the end of March.
Responsible at the Federation of Migros Cooperatives: Jürg Spring (Head of Brand/Label Management). Responsible at Y&R: Markus Gut (CCO), Daniel Bieri (CD), Thomas Engeli (CD), Edi Walker (consultant), Milan Pavic (art director), Lena Nasdal (copywriter).
