Advico Y&R: Media manipulation illustrated
The agency Advico Y&R has developed an ad for the international organization Reporters Without Borders. Through targeted campaigns, Reporters Without Borders regularly draws attention to violations of press freedom and supports persecuted journalists and media outlets.
In recent months, the organization has once again looked to Russia with concern. In the run-up to the most recent presidential elections in March and the parliamentary elections at the end of last year, independent journalists and critical media were once again under heavy pressure. Advico Y&R has developed an advertisement on behalf of Reporters Without Borders that highlights the manipulation of journalists by the government of Prime Minister Vladimir Putin and thus highlights the abuses in the Russian media system.
Responsible at Reporters Without Borders: Bettina Büsser. Responsible at Advico Y&R: Markus Gut (CCO), Daniel Bieri, Thomas Engeli (CD), Dieter Boller (text/concept), Vincent Schaublin (graphics).
