Last but not least: Welcome spring in style
«Who’s actually interested in luxury and style supplements?» This question kicks off a rant by Kurt W. Zimmermann about the abundance of luxury supplements this spring. The answer is simple: It doesn’t matter who’s interested in them, but rather whether advertisers believe the supplements are of interest.
Is there really anyone who enjoys the vast quantities of luxury and lifestyle supplements that clog up the mailbox in the spring and turn recycling into a nightmare? Perhaps. One question, however, remains unanswered: Is Zimmermann railing against the lifestyle supplements because they’re overflowing his mailbox too, or could it be that he’s troubled by the fact that even his employer, *Weltwoche*, has just published a lifestyle supplement with the telling title «Stil»—and is obviously adhering precisely to the guidelines he criticizes: every advertising page is accompanied by a beautiful, matching story. And as if that weren’t enough, *Weltwoche* even states on the cover that this is «our biggest issue yet.» One can only hope that the supplements will just get bigger, but not heavier as well.
