Advico Young & Rubicam demonstrates benefits of security modules for Basler Versicherungen
Basler Versicherungen and Baloise Bank Soba have commissioned Advico Young & Rubicam to create a campaign. The campaign is intended to raise awareness of the new additional benefits.
Several short commercials were created to explain in a simple and tangible way what the so-called "safety bricks" are good for. They feature eye-catching, yellow and black striped "safety bricks" that provide the protagonists with valuable services in everyday life - for example as practical self-defense training, as an urgently needed return flight ticket or as a safe guarantee for a good night's sleep.
Advertisements, small ads, trade fair stands, online measures and giveaways round off the campaign. The work can be seen throughout Switzerland from March 26. Further measures are planned.
Responsible at Basler Versicherungen: Marc Hallauer (Head of Marketing Communications), Frederic Poppenhäger (Head of Advertising). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Dominik Oberwiler, Martin Stulz (CD), Oliver Glutz von Blotzheim (AD), Julia Brandstätter, Patrick Bucher (text), Sandro Tissi, Nora Bertoli (graphics), Christoph Schwarz, Ramun Knapp, Rabea Müller (consulting); Rafael Tucev, Manuel Meier (programming), Matthias Triet (3D); Cem van der Schaar (FFF producer), Marc Schölermann (director). Film production: Brand film. Voice recordings: Jingle Jungle.
