Content&form: Making the start the finish for SportXX
The agency Inhalt&Form has created a campaign for SportXX that is airing on TV throughout Switzerland. It is supported by print ads and banners.
In Switzerland, more than 4,500,000 people regularly take part in sport, the agency writes in a press release. Despite different types of sport and objectives, they all have one thing in common: the first step towards achieving a sporting goal begins with choosing the right equipment. The idea of Inhalt&Form packs a lot of emotion and a lot of expertise into a story that is completely different from the usual. Back to the start, so to speak.
Responsible at SportXX: Felix Kubat (Specialty Store Manager), Christoph Vogler (Head of Market Development Specialty Stores), Nadia Falce (Project Manager Communications). Responsible for content&form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (Text), Simon Wick (AD Multimedia), Jan Löchler (Graphics), Cem van der Schaar (Agency Producer), Matthias Städeli and Andrea Melileo (Consulting). Film production: Rosas&Co, Gil Bauwens (director), Patrick Otten (cinematographer), Nadia Rosasco (producer). Product animation: Guave Studios. Music: Score Concept / Tim Nowack. Sound design and sound: Jingle Jungle.
