JWT/Fabrikant is looking for physicians for Medgate
The JWT/Fabrikant agency has designed a recruitment campaign for Medgate that is specifically aimed at attracting the specialized personnel the company is seeking. The campaign materials are being used both offline and online.
As knowledge of the wide range of telemedicine activities is still relatively limited in specialist circles, the agency has developed a concept that communicates the advantages of Medgate in a striking way. Pithy headlines not only draw attention to the vacant jobs, but also sharpen the image of this relatively young sector.
Responsible at Medgate: Franziska Werder (Director Human Resources), Dorotea Ganser (Marketing Communication). Responsible at JWT / Manufacturer: Remy Fabrikant (overall responsibility), Andreas Mädler (Creative Director), Rainer Bühler (Strategy), Adrian Huwyler (Digital Director), Isabelle Bischoff (Art Director), David Keller, Mathias Bart (Text), Katrin Heinrichs (Consulting). David Guntern (image editing/DTP).
