Pixeldisko: Experience dreams with Canon live
In early 2012, Canon Switzerland launched a shop-in-shop concept for the Swiss market under the name «Canon live.» Pixeldisko was entrusted with bringing the brand to life.
The agency is responsible for naming, the word/figurative mark, the imagery, the corporate sound and the design of the online and print elements. The "Canon live" concept is designed to enable visitors to immerse themselves in the vibrant Canon product world and experience their dreams up close in selected stores of Media Markt, Saturn, Manor and Interdiscount.
Responsible at Pixeldisko: Othmar Küng (art direction, consulting), Pia Fleischmann (graphics), Corinne Wyssen (desktop publishing), Katja Zimmermann (text), Hannes Quaderer (audio) Responsible at Pintscha Film: Sonja Bruman (Director, Camera, Postproduction) Responsible at Square Interactive: Micha Seger & Susanne König (web development). Responsible at Be Different: Thierry Zaugg (CGI rendering). Responsible at Canon Switzerland: Michael Brumann (Channel Marketing Manager), André Boss (Photography).
